The web presence check response payload contains a comprehensive analysis of a business’s online presence, including website verification and digital footprint. The check evaluates the authenticity and activity level of the business’s web presence.

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Check ID

kyb.web_presence_check

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Response Structure

{
  type: "WebPresenceCheckResult";
  official_website_match: OfficialWebsiteMatch | null;
  other_webpages_matches: Array<OfficialWebsiteMatch> | null;
  passed: boolean;
}

type OfficialWebsiteMatch = {
  type: "OfficialWebsiteMatch";
  url: string | null;
  screenshot_url: string | null;
  title: string | null;
  visual_summary: string | null;
}

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Example Response

{
  "type": "WebPresenceCheckResult",
  "official_website_match": {
    "type": "OfficialWebsiteMatch",
    "url": "https://parcha.ai",
    "title": "Parcha Labs - AI-Powered Compliance Solutions",
    "visual_summary": "Professional business website with modern design, featuring product information, company details, and customer resources",
    "screenshot_url": "https://storage.googleapis.com/screenshots/parcha.ai.png"
  },
  "other_webpages_matches": [
    {
      "type": "OfficialWebsiteMatch",
      "url": "https://www.linkedin.com/company/parcha-ai",
      "title": "Parcha Labs | LinkedIn",
      "visual_summary": "Active corporate LinkedIn profile with regular company updates and industry insights",
      "screenshot_url": null
    },
    {
      "type": "OfficialWebsiteMatch",
      "url": "https://twitter.com/parchaHQ",
      "title": "Parcha (@parchaHQ) | Twitter",
      "visual_summary": "Verified business Twitter account with product announcements and industry news",
      "screenshot_url": null
    }
  ],
  "passed": true,
  "verification_data": {
    "website_analysis": {
      "source_1": {
        "text": "Official business website with comprehensive product information and regular updates",
        "source_id": "website_monitor",
        "analysis": "Website shows professional maintenance and active business operations"
      }
    },
    "web_presence": {
      "source_1": {
        "text": "Active presence across major business platforms with consistent branding",
        "source_id": "web_monitor",
        "analysis": "Digital footprint indicates legitimate and active business operations"
      }
    }
  }
}

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Response Fields

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type
string
The type identifier for the response. Will be “WebPresenceCheckResult”.
​
official_website_match
object | null
Information about the business’s official website.
​
type
string
The type identifier for the match. Will be “OfficialWebsiteMatch”.
​
url
string | null
The URL of the official website.
​
title
string | null
The title of the website.
​
visual_summary
string | null
A description of the website’s visual appearance and content.
​
screenshot_url
string | null
URL of a screenshot of the website, if available.
​
other_webpages_matches
array | null
List of other web pages associated with the business.
​
type
string
The type identifier for the match. Will be “OfficialWebsiteMatch”.
​
url
string | null
The URL of the web page.
​
title
string | null
The title of the web page.
​
visual_summary
string | null
A description of the page’s visual appearance and content.
​
screenshot_url
string | null
URL of a screenshot of the web page, if available.
​
passed
boolean
Indicates whether the business has a legitimate and active web presence.
​
verification_data
object
Detailed findings from the web presence verification.
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website_analysis
object
Analysis of the business website.
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source_id
string
Identifier for the website analysis source.
​
text
string
Description of website activity and status.
​
analysis
string
Analysis of the website findings.
​
web_presence
object
Analysis of overall web presence.
​
source_id
string
Identifier for the web presence analysis source.
​
text
string
Description of web presence findings.
​
analysis
string
Analysis of web presence findings.

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Key Components

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Web Presence Analysis

The check evaluates online presence across multiple dimensions:
  1. Official Website:
    • Domain verification
    • Content analysis
    • Visual assessment
    • Technical review
  2. Additional Web Pages:
    • Business profiles
    • Directory listings
    • News coverage
    • Industry mentions
  3. Digital Footprint:
    • Brand consistency
    • Content quality
    • Professional presence
    • Market visibility

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Verification Process

The check performs the following verifications:
  1. Validates official website authenticity
  2. Analyzes website content and structure
  3. Reviews additional web presence
  4. Assesses content consistency
  5. Evaluates overall digital footprint

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Risk Indicators

The check evaluates potential red flags such as:
  1. Website Issues:
    • Missing or inactive website
    • Unprofessional content
    • Technical problems
    • Inconsistent branding
  2. Web Presence Concerns:
    • Limited digital footprint
    • Inconsistent information
    • Negative mentions
    • Suspicious patterns
  3. Content Risks:
    • Outdated information
    • Missing key details
    • Poor quality content
    • Misleading claims